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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Tag lines: Whether it’s promotion or prevention it still comes down to empathy

Consumed => “How to Write Taglines That Double Sales” by Roger Dooley on Neuromarketing.

http://www.neurosciencemarketing.com/blog/articles/promotion-prevention.htm

My value add (i.e., left a comment)…

“The takeaway from all this is that you should maximize the match of your tagline to the nature of your product and the orientation of your customers.”

Well stated. Thanks.

Or put another way, it’s about them, not about you. (Which should go without saying but it often does not.) It all starts with understanding motivation. Get that wrong then message is off, channel will be off and so on. Unfortunately, most start playing with message and what sounds “catchy” to them. Catchy isn’t catchy if it doesn’t hit the motivation nerve of the receiver.

Whether it’s promotion or prevention it still comes down to empathy.

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