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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Super Bowl XLV commercials

Since the rest of the free world is chiming in, I’m going to follow suit.

On one hand I get it, these spots are more focused on the after-market than that immediate moment. As expected, in the aftermath, there seems to be more chatter (and re-plays) about the commercials than about Pittsburgh’s inability to protest the football and Green Bay’s ability to capitalize on that. I digress.

On the other, after-market or not there is no reason to dismiss common sense. For example, there was one spot from a tire manufacturer that had nothing to do with tires. And as expected,  I can’t remember the exact brand. Maybe it was Bridgestone?

Or what about the Chrysler commercial with popstar Eminem? In the context I was watching the game (i.e., sports bar with lots of noise) the long narrative intro had zero impact. I’m also not so sure the disgruntled tone of Mr. Mathers was the right fit for the hope and optimism (I believe) Chrysler was trying to convey. I have nothing against Marshall. He was only doing what they paid him to do. Or maybe I’m not the demographic that spot of intended for? None the less, that buy seemed more like an expensive bad idea than a reflection of my place on the gridiron of life. Am the only one?

Of course, other than Green Bay, there were a couple winners. However, for the most part, what I witnessed were some pretty expensive and forgettable flops. Is this the future of a a world that’s only worried about counting YouTube views?

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