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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Start With Why – Simon Sinek (Chapter 3: The Golden Circle)

Consumed => “Start With Why (Chapter 3: The Golden Circle)” by Simon Sinek.

=> Key takeaway (page 39)…

“WHY: Very few people or companies can clearly articulate WHY they do WHAT they do. When I say WHY, I don’t mean to make money—that’s the result. By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?”

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