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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Start With Why – Simon Sinek (Chapter 2: Carrots and Sticks)

Consumed => “Start With Why (Chapter 2: Carrots and Sticks)” by Simon Sinek.

=> Key takeaway (page 17)…

“The reality is, most businesses today are making decisions based on a set of incomplete or, worse, completely flawed assumptions about what’s driving their business.

There are only two ways to influence human behavior: you can manipulate it or your can inspire it.”

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