Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Source: What Sticks

By Rex Briggs (of Marketing Evolution) and Greg Stuart (of Interactive Advertising Bureau). Says the cover: Why most advertising fails and how to guarantee yours succeeds. Published by: Kaplan Publishing (KaplanPublishing.com)

RSS feed for ChiefAlchemist.comSubscribe to the RSS feed for Source: What Sticks
Share this page for   Source:  What Sticks Share the link/page for Source: What Sticks

The truth about advertising

Answered => “Why do radio commercials make me feel like jumping out of a moving car?” on Quora.

Traditional marketing, social media and ROI

Answered => “How would you measure the ROI in social media?” on Quora.

The effects of What Sticks are still with me

Answered => “What’s the biggest challenge in getting marketing content seen by the right people?” on Quora.

Improving your Internet marketing ROI

Consumed =>”How to Determine Internet Marketing ROI” by Nick Stamoulis on Search Engine Optimization Journal.

Maximum Marketing: What Sticks – Chapters 1 – 17

Consumed => “What Sticks” by Rex Briggs and Gregg Stuart. Here’s a single link to all the summaries.

What Sticks – Chapter 17

Consumed => “What Sticks – Chapter 17 (The Critical 10-Percent Factor)” by Rex Briggs and Greg Stuart.

What Stick – Chapter 16

Consumed => “What Sticks – Chapter 16 (Marketing as a True Competitive Weapon)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 15

Consumed => “What Sticks – Chapter 15 (Media Optimization: Getting More Bang for Your Buck”)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 14

Consumed => “What Sticks – Chapter 14 (Media Psychologics: How Meaning is Created Through Media Strategies)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 13

Consumed => “What Sticks – Chapter 13 (Media Mechanics: Media Allocation’s “Laws of Physics”)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 12

Consumed => “What Sticks – Chapter 12 (Messaging Across Consumer Touchpoints)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 11

Consumed => “What Sticks – Chapter 11 (Messaging and the Transformation from Intuition to Science)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 10

Consumed => “What Sticks – Chapter 10 (Messaging and Advertisements That Stick)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 9

Consumed => “What Sticks – Chapter 9 (Motivations, Segmentation, and Positioning)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 8

Consumed => “What Sticks – Chapter 8 (Motivations and Your Customers’ Needs)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 6

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 5

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 4

Consumed => “What Sticks – Chapter 4″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 3

Consumed => “What Sticks – Chapter 3″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 2

Consumed => “What Sticks – Chapter 2″ by Rex Briggs and Greg Stuart.