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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Source: What Sticks

By Rex Briggs (of Marketing Evolution) and Greg Stuart (of Interactive Advertising Bureau). Says the cover: Why most advertising fails and how to guarantee yours succeeds. Published by: Kaplan Publishing (KaplanPublishing.com)

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The truth about advertising

Answered => “Why do radio commercials make me feel like jumping out of a moving car?” on Quora.

Traditional marketing, social media and ROI

Answered => “How would you measure the ROI in social media?” on Quora.

The effects of What Sticks are still with me

Answered => “What’s the biggest challenge in getting marketing content seen by the right people?” on Quora.

Improving your Internet marketing ROI

Consumed =>”How to Determine Internet Marketing ROI” by Nick Stamoulis on Search Engine Optimization Journal.

Maximum Marketing: What Sticks – Chapters 1 – 17

Consumed => “What Sticks” by Rex Briggs and Gregg Stuart. Here’s a single link to all the summaries.

What Sticks – Chapter 17

Consumed => “What Sticks – Chapter 17 (The Critical 10-Percent Factor)” by Rex Briggs and Greg Stuart.

What Stick – Chapter 16

Consumed => “What Sticks – Chapter 16 (Marketing as a True Competitive Weapon)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 15

Consumed => “What Sticks – Chapter 15 (Media Optimization: Getting More Bang for Your Buck”)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 14

Consumed => “What Sticks – Chapter 14 (Media Psychologics: How Meaning is Created Through Media Strategies)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 13

Consumed => “What Sticks – Chapter 13 (Media Mechanics: Media Allocation’s “Laws of Physics”)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 12

Consumed => “What Sticks – Chapter 12 (Messaging Across Consumer Touchpoints)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 11

Consumed => “What Sticks – Chapter 11 (Messaging and the Transformation from Intuition to Science)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 10

Consumed => “What Sticks – Chapter 10 (Messaging and Advertisements That Stick)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 9

Consumed => “What Sticks – Chapter 9 (Motivations, Segmentation, and Positioning)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 8

Consumed => “What Sticks – Chapter 8 (Motivations and Your Customers’ Needs)” by Rex Briggs and Greg Stuart.

What Sticks – Chapter 6

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 5

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 4

Consumed => “What Sticks – Chapter 4″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 3

Consumed => “What Sticks – Chapter 3″ by Rex Briggs and Greg Stuart.

What Sticks – Chapter 2

Consumed => “What Sticks – Chapter 2″ by Rex Briggs and Greg Stuart.