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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

What Sticks

By Rex Briggs (of Marketing Evolution) and Greg Stuart (of Interactive Advertising Bureau). Says the cover: Why most advertising fails and how to guarantee yours succeeds. Published by: Kaplan Publishing (KaplanPublishing.com)

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Friday

10 February

2012

1.14p

. . . . .

The truth about advertising

Answered => “Why do radio commercials make me feel like jumping out of a moving car?” on Quora.

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Wednesday

3 August

2011

9.37a

. . . . . . . .

Traditional marketing, social media and ROI

Answered => “How would you measure the ROI in social media?” on Quora.

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Monday

1 August

2011

8.35p

. . . . . .

The effects of What Sticks are still with me

Answered => “What’s the biggest challenge in getting marketing content seen by the right people?” on Quora.

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Tuesday

4 January

2011

11.51a

. . . . . . . .

Improving your Internet marketing ROI

Consumed =>”How to Determine Internet Marketing ROI” by Nick Stamoulis on Search Engine Optimization Journal.

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Monday

1 November

2010

9.34a

. . . . .

Maximum Marketing: What Sticks – Chapters 1 – 17

Consumed => “What Sticks” by Rex Briggs and Gregg Stuart. Here’s a single link to all the summaries.

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Saturday

30 October

2010

10.49a

. . . . .

What Sticks – Chapter 17

Consumed => “What Sticks – Chapter 17 (The Critical 10-Percent Factor)” by Rex Briggs and Greg Stuart.

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Friday

29 October

2010

3.12p

. . . . .

What Stick – Chapter 16

Consumed => “What Sticks – Chapter 16 (Marketing as a True Competitive Weapon)” by Rex Briggs and Greg Stuart.

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Thursday

28 October

2010

7.04p

. . . . .

What Sticks – Chapter 15

Consumed => “What Sticks – Chapter 15 (Media Optimization: Getting More Bang for Your Buck”)” by Rex Briggs and Greg Stuart.

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6.27p

. . . . .

What Sticks – Chapter 14

Consumed => “What Sticks – Chapter 14 (Media Psychologics: How Meaning is Created Through Media Strategies)” by Rex Briggs and Greg Stuart.

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Wednesday

27 October

2010

9.17a

. . . . .

What Sticks – Chapter 13

Consumed => “What Sticks – Chapter 13 (Media Mechanics: Media Allocation’s “Laws of Physics”)” by Rex Briggs and Greg Stuart.

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Monday

25 October

2010

12.46p

. . . . .

What Sticks – Chapter 12

Consumed => “What Sticks – Chapter 12 (Messaging Across Consumer Touchpoints)” by Rex Briggs and Greg Stuart.

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Sunday

24 October

2010

11.31a

. . . . .

What Sticks – Chapter 11

Consumed => “What Sticks – Chapter 11 (Messaging and the Transformation from Intuition to Science)” by Rex Briggs and Greg Stuart.

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Friday

15 October

2010

6.20p

. . . . .

What Sticks – Chapter 10

Consumed => “What Sticks – Chapter 10 (Messaging and Advertisements That Stick)” by Rex Briggs and Greg Stuart.

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10.42a

. . . . .

What Sticks – Chapter 9

Consumed => “What Sticks – Chapter 9 (Motivations, Segmentation, and Positioning)” by Rex Briggs and Greg Stuart.

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Monday

4 October

2010

9.24a

. . . . .

What Sticks – Chapter 8

Consumed => “What Sticks – Chapter 8 (Motivations and Your Customers’ Needs)” by Rex Briggs and Greg Stuart.

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Sunday

26 September

2010

8.57a

. . . . . . .

What Sticks – Chapter 6

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

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Saturday

25 September

2010

9.52a

. . . . .

What Sticks – Chapter 5

Consumed => “What Sticks – Chapter 5″ by Rex Briggs and Greg Stuart.

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Friday

24 September

2010

11.22p

. . . . .

What Sticks – Chapter 4

Consumed => “What Sticks – Chapter 4″ by Rex Briggs and Greg Stuart.

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Wednesday

22 September

2010

8.26p

. . . . .

What Sticks – Chapter 3

Consumed => “What Sticks – Chapter 3″ by Rex Briggs and Greg Stuart.

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Tuesday

21 September

2010

2.54p

. . . . .

What Sticks – Chapter 2

Consumed => “What Sticks – Chapter 2″ by Rex Briggs and Greg Stuart.

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