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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Someone’s Attention is a Gift

Consumed => “7 Ways to Capture Someone’s Attention” by Ben Parr on Harvard Business Review.

https://hbr.org/2015/03/7-ways-to-capture-someones-attention

=> My value add (i.e., left a comment)…

Well, yeah. I mean those are in fact effective tactics. That said, the LCD is simple…getting someone’s attention is not about you, it’s about them. (fyi – this is Marketing 101. You just happen to be marketing you.) In the current digital selfie-driven age, this is more and more true. Ignore this context at your own peril.

You are not “capturing” anything. Someone’s attention, like trust, is a gift, it is something you earn. It’s not a wild animal. If you’re wanting to “capture” it then you’re doing it all wrong.

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