Some SEOs never change
Consumed => “5 Ways You May Be Stuck In the “Good Ol’ Days” of SEO” by Kristine Schachinger on Search Engine Watch.
=> My value add (i.e., left a comment)…
The moral of the story…
To gain rank and traffic it used to be cheaper, easier and more efficient to manipulate Google into believing something was true (i.e., a site is worth visiting) when it wasn’t, or at least wasn’t as good as promised (to to speak).
We’ve passed the tipping point. The superior ROI now comes developing a better product (read: website and content) for real people, not gaming the system / algorithm. Of course there are still those who try to game the system. Why? One, because they can. But mostly I believe it’s because they have no idea what a quality product is and quality experience feels like. So given the choice between doing what they can and doing what they should (which is more difficult) they go with the former.
As they say, “Some people never change.” For the rest of us who can and do evolve there will be less and less clutter. Thank Google.