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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Some analytics is better than nothing of more

Answered => “What are the best video analytics platforms for measuring the success of embedded video (e.g. You Tube) on my website?” on Quora.

http://www.quora.com/Online-Video/What-are-the-best-video-analytics-platforms-for-measuring-the-success-of-embedded-video-e-g-You-Tube-on-my-website

=> My answer…

I think the first question here is: How are you defining success? That is, what do you think you need to measure? Once defined you can then filter in / out the various analytics platforms as they do / do not meet your needs.

That said, quite often, Google Analytcis is (more than) good enough. Or as analytcis ninja Avinash Kaushik says so often, “Go for the low hanging fruit first.” Keep it simple, don’t over-think it, doing enough is better than setting the bar too high and then not having the time + energy to drill down from that depth. That is, more isn’t better if you can’t take full advantage of more.

Sure there is always some crazy fringe metric that might give you an extra 5% of insight. The question is, do you want to invest 80% of your time for that? How often will you REALLY use it? Etc.

In short, if you haven’t done so already, start with Google Analytcis and see where that takes you. If you manage to outgrow GA then, as they say, that’s a good problem to have.

btw, thanks for the A2A.

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