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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Social media truths that aren’t true

Consumed => “Five Truths About Social Media Marketing” by Greg Lieber on Entrepreneur.

=> My value add (i.e., left a comment)…

Size Matters? At the risk of repeating myself…Are we still counting hits too? It is very possible to have a high number of fans/followers and no one is listening. To equate size to quality and engagement is a myth that needs to be squashed already.

I’d also like to add that “Textbook-marketing principles (the 4 P’s, Porter’s 5 Forces, etc.) are still the backbone of brand marketing” should have gotten its own bullet point. Being comfortable using social media is not the same as understanding marketing. At what point did these two get confused? At the risk of repeating myself, again…I know plenty of toddlers who know how to swing a hammer. But that doesn’t mean I’d hire them to build me a house.

Finally, nothing about measurement and analytics? Certainly, there’s more to it than size, eh?

Pardon my sarcasm but this is the type of fluff I expect to find on Mashable, not Entrepreneur. Yes, there are social media gurus. Hopefully next time we’ll get that level of insight.

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