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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Social media and ROI

Answered => “How do you know your Social Media Consultant is providing you an ideal ROI?” on Quora.

http://www.quora.com/How-do-you-know-your-Social-Media-Consultant-is-providing-you-an-ideal-ROI

=> My answer…

If you hire a social media consultant then all things considered your risk is lower. However, if you opt for a social media guru then you’re likely to be SOL.

But seriously, in either case if the they don’t mention things such as: analytics, URL tagging, URL shortening, conversions, strategy, etc. then play at your own risk. Furthermore, the emphasis should favor quality over quantity. The question isn’t how many people have been engaged as much as what is the quality/value of those who were engaged. While there is still room for throwing shit at a wall to see what sticks, that should be the exception not the rule.

Finally, Rule #1 of any marketing success story is to start by defining what is going to be considered a success, as well as how that metric is going to be measured. When you do this you mitigate your chances of being part of the brown covered wall. Ya dig?

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