Social brands win in 2013 (and beyond)
Consumed => “The New Math” by Stefany Moore and Zak Stambor on Internet Retailer.
At a zoomed-out perspective but still has some nice gems. This is the one that caught my eye:
“Unlike paid search ads that stop driving traffic to an e-commerce site once they are turned off, the fans PetFlow.com acquired via its display ads will always be fans, which mean they see the brand’s posts in their news feeds.”