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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Social brands win in 2013 (and beyond)

Consumed => “The New Math” by Stefany Moore and Zak Stambor on Internet Retailer.

http://www.internetretailer.com/2013/01/04/new-math

At a zoomed-out perspective but still has some nice gems. This is the one that caught my eye:

“Unlike paid search ads that stop driving traffic to an e-commerce site once they are turned off, the fans PetFlow.com acquired via its display ads will always be fans, which mean they see the brand’s posts in their news feeds.”

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