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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

So long Wave, hello Fluent.io

Consumed => “Ex Google Wave Engineers Are Back Making Email More Social” by Niall Harbison on Simply Zesty.

http://www.simplyzesty.com/social-media/ex-google-wave-engineers-are-back-making-email-more-social

=> My value add (i.e., left a comment)…

I’m not so sure it’s fair to identify Wave as “the failed Wave project.” If anything was a failure about Wave it was the marketing and rollout. What good is a collaboration tool if the whole team can’t use it? Wave was doomed from the start. I’d like to tell you Google shot themselves in the foot but it was probably closer to well above the knee, yes? Wave represented promise, hope and a break from the status quo. Certainly Google should have stuck with it longer. Perhaps they should have hired Apple to market it?

I’d also like to protest the assumption that “people don’t want more social email.” Actually, I think they do. Whether they know it yet or not is a different story. Email is more akin to a walkie talkie. It’s not for conversations. It’s not for collaboration. And it’s certainly not for collaborative conversation. For the love of God, it’s 2012 and we’re still hitting Reply All like we were back in the AOL days. That’s technological blasphemy. We need a tool that IS “social” and more naturally reflects and enables how we should communicate.

Fluent.io (http://Fluent.io) looks very promising if for no other reason it’s more of an improved email client than a whole new platform. It opens up new possibilities because doesn’t require everyone to use it, just those who are wanting to do so.

I wish them luck.

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