Six Keys to Innovating Almost Anything
Consumed => “Six Keys to Changing Almost Anything” by Tony Schwartz on HBR.
“Our method is grounded in the recognition that human being are creatures of habit. Fully 95 percent of our behaviors are habitual, or occur in response to a strong external stimulus. Only 5 percent of our choices are consciously self-selected.”
As they say, habits are hard to break.