Consumed => “SEO Keyword Research: The Complete Guide” by Paul Cheney on ScrappyPencil.com.

http://scrappypencil.com/seo-keyword-research/

Left a quick comment…

Hey Paul, thanks again.

I’d like to suggest it might be worth exploring the idea of broad terms (e.g., office supplies) vs product/service specific keywords. Also, with geo-location becoming the buzz of the moment, how might that factor into effecting SEO from both the search engine’s role (as service providers) as well as the searcher’s role as possibly (probably?) wanting and needing localized results.

Finally, it should be noted that what the general public is searching for (as provided by Google’s Keyword tool) and what a brand’s customer’s might be searching for are not necessarily one in the same. Google’s keyword tool simple says, “This phase was searched for X times.” It gives no indication why or for what the person was ultimately looking to find.

As you noted, it’s a never ending R&D process.

Thanks again.