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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

SEO Is Not Like Bottled Water

Consumed => “Silos, Architecture, and Linking…Oh My!” by Stoney deGeyter on

Worth the click if only for the first paragraph. I wish more people (read: clients) understood the importance of holistic upfront planning and how that impacts SEO as well as UX.

Left a comment…

Thanks again. Always a good place to pop by over morning coffee :)

Do you mind if I chime in? Good, thanks….

1) “First, it creates too many options. ” While that might be true if you try to tackle the whole, a sense of hierarchy can fix this. For example, a Top 10 or maybe even Top 20 with a “Show All” option. Or what about a tag cloud? In fact, that could be headline tagged too, no?

2) While the structure you suggest is SEO friendly it’s possible it’s not user friendly. That is, maybe people don’t shop by category – or at least how the categories might typically be defined. The best example that comes to mind is a supermarket. If I’m cooking a meal I would probably move across silos, not within them. I do agree with you. I’m simply noting to be mindful of exceptions.

BTW, the first paragraph is brilliant. I’m not even a pure bred SEO guy like yourself and even I understand SEO (if to be done correctly and efficiently) should not be an after thought. It’s funny how often I hear, “I just need some SEO…” as if it’s bottled water or something. And when you try to explain that their highly paid web designer mucked it all up they don’t want to hear that truth.

Thanks again.

Oddly enough, in the middle of my second coffee I had another comment to add…

Opps, the second cup of coffee just kicked in. One more thing…

What is somewhat ironic here is that in making the site SEO friendly, users are less likely to come in via the home page. That is for example, they search for category/product X and come in right to that page. At that point the “navigation” was provided by the search engine.

Obviously, it’s true, they may need to go elsewhere. But one could certainly argue that their UX (up until that point) is different than the person who came in via the home page. In other words, they might have different expectations of the navigation, etc.

I don’t really have an answer here. It’s just a thought. A thought that might trigger a conversation and/or a future article from SEG?

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