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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

SEO is dead. Long live “SEO”?

Consumed => “What The Heck Is SEO? A Rebuttal” by Bill Slawski & Will Critchlow on Smashing Magazine.

http://www.smashingmagazine.com/2012/12/21/what-heck-seo-rebuttal

This is Smashing’s follow up article to “The Inconvenient Truth About SEO” by Paul Boag.

=> My value add (i.e., left a comment)…

Great follow up. Although I’m not so sure “rebuttal” is the most fitting word to describe this effort.

Best I can tell, Gianluca Fiorelli’s definition hits the nail – and the crux of the “conflict” – on the head. Mostly. The broader issue here seems to be one of communication and understanding. Or as Dr. Frank Luntz says, “It’s not what you say, it’s what they hear.”

The letters S, E and O in that particular order have a certain established meaning, a culture (indeed per this discussion an ancient one), as well as a lexicon. Obviously, things have changed, quite a bit actually, yes? In short, to continue to use the identifier SEO – with all its baggage – is all but begging for continued misunderstandings, misconceptions and the perpetuation of myths.

While we don’t need another acronym, there doesn’t seem to be any viable alternatives (other than a multi-gazillion dollar rebranding campaign for the SEO “brand”).

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