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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Google Analytics (3rd edition) – Chapter 16

Consumed => “Google Analytics (3rd edition) – Chapter 16 (Traffic Sources)” by Jerri Ledford, Joe Teixeia and Mary E. Tyler.

=> Key takeaway (page 312), especially for those who still aren’t sold on the idea that a website is an ongoing process and not a static one & done goal:

…For example, if you find that the keyword “pomegranate” has a lot of hits but a low conversion rate, you should consider changing the page that this keyword leads to. Maybe you have only one product on that page, or maybe that page just happens to have a strange navigational structure that makes it hard for the user to find other items on your site.

Try changing aspects of your site—improve navigation, feature additional products, or entice visitors to click deeper into the site—and continue to monitor keyword performance. Sometimes something as simple as putting a recommendations bar on one side of the page will improve the length of time visitors spend on your site and the amount of money they spend while they’re there…

Oh! And by the way, this chapter also talks about tagging links and how important that is to understanding the effectiveness of your marketing.

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