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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

SEO, duplicate content and CSS sprites

FYI => Yesterday while further refining one of micro-sites for A4R we ran into a potential duplicate content issue. My solution was to use CSS sprites. Let me explain…

There are side-by-side tiles that list the high level details of each product/service; each tile with an Order Now button. Standard stuff, I’m sure you’ve seen similar all the time. Those tile are repeated on every page and thus have the potential for Google & Co. to interpret it as duplicate content. Probably not likely, but none the less the point of this agile refining was to take it two notches higher. We didn’t want to take any chances.

My solution was to change the bulleted text into an image and then use CSS sprites to display the right bullet point in the right spot. Yes, I could have done the whole tile(s) as an image. However an image of those dimensions might have compromised page load speed. The sprites approach also still allows for flexibility in design (as opposed to being committed to a jpg or png.)

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