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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Seeking growth also means embracing change

Consumed => “Are You Preaching to the Converted?” by Stoney deGeyter on Search Engine Guide.

http://www.searchengineguide.com/stoney-degeyter/are-you-preaching-to-the-converted.php

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Nice one. But that’s the problem isn’t it? They can’t hear the ones who land, wince and bounce can they?

It’s basic human nature, no one wants to hear, let alone admit, their baby is ugly. Couple that with a general aversion for change, and messy and mediocre will remain the norm until even the converted stop coming. Then it’s a crisis. The whole thing gets patched up, only to be left for dead for too long again. And the cycle continues.

The difference between small companies that remain small, and small companies that grow are the growers are willing to change and do what it takes to grow. On the other hand, the smalls remain small because they wait for the world around them to change. And like you said, they continue to preach to the converted even when the number of unconverted is more or less infinite.

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