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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Sand is not gasoline

Consumed => “Is Your Status Quo Killing Your Business?” by Rebel Brown on Entrepreneur.

http://www.entrepreneur.com/article/217581

Left a comment…

Yup! Couldn’t agree more. Naturally, I have some thoughts I’d like to add:

=> Einstein once said, “Insanity – doing the same thing over and over and expecting different results.” I don’t think he was talking about business but it is probably the best business quote ever written.

=> What always strikes me as odd are clients who propose they are in favor of: new, growth, innovation, etc. but then insist on only using their usual tactics and strategies. Change by definition requires change. (Duh?) It’s as if they know something Einstein did not.

=> The most amusing situations arise when they seemingly move forward towards the new all the while maintaining the old. The project bombs and then the excuse is, “See, X wasn’t for us…”. What they’re not willing to admit is their textbook execution of how *not* to do X. Of course it didn’t work, as if sand in the tank is just as effective as gasoline.

=> I’m not so sure “It’s a Huge Opportunity” belongs in the list above. While what you say is true, there’s only one way to learn and that’s “R&D”. True, Opportunity A might not pan out well. But all is not lost if the lessons learned help to fully capitalize on Opportunity C or D. I’m not suggesting haste. Only that you win the game you have to be playing.

I’d like to add that this is a perfect example why defining (and agreeing to) a goal is so important. Once defined the next question is obviously, “How are we going to get there?”. If the response to answering that question  is repeatedly, “No, we can’t do that…” then either admit you’re not prepared to reach the goal, or change the goal to better align with what you’re willing and able to do.

It’s always nice to want more from less. However, often less will only leave you coming up short and probably empty handed.

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