Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Sales as a science (and not an art)

Consumed => “Do You Really Know Who Your Best Salespeople Are?” by Lynette Ryals & Iain Davies on HBR.

http://hbr.org/2010/12/vision-statement-do-you-really-know-who-your-best-salespeople-are/ar/1

And to go direct to the slide show:

http://hbr.org/web/extras/the-trouble-with-salespeople/1-slide

Slide 9 is essential.

=> Question 1: How can these human traits be applied to landing page design in order to capture more leads, close more sales, etc.?

=> Question 2: Was any effort put into analyzing customer retention/life-cycle as related to type? In other words, increased sales by an individual in the short term might not yield the best results for the company over the long term.

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