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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Refining your usage of Google Analytics source

Answered => “Google Analytics, what’s the difference between Facebook / feed and Facebook / referral?” on Quora.

=> My answer…

Based on what I know (which isn’t everything), your hypothesis appears to be sound. In addition, keep in mind that Facebook is used via, as well as via numerous FB apps and services that use the FB API. Chances are Google Analytics is interpreting each in a slightly different way.

You might want to check out:

Aside from being a great summary/overview, be sure to read the Campaign Tracking section. My boilerplate recommendation is to consider each shared link on each site (SM site or otherwise) as a campaign.

Once you tag your links you’ll be able to get a more granular understanding of your Google Analytics data. At least in theory ;) If you want to take it a step further, track your status update copy too. For example, it’s possible that certain Twitter hash tags pull better. As an extreme example, the links in my email signature are tagged uniquely.

Pardon me if this is a bit off topic. However, ultimately i interpreted the question as being about using and understand the GA Source. Tagging helps you define and control what you can or can not see. Google Analytics on its own is helpful. Adding “campaign” URL tagging to your mix makes it even better

Finally, I have a (beta) Google doc spreadsheet that I use to help automate tagging and log shortened URLs, etc. If you’re interested, just PM me your email.

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