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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Real people versus fake actors

Consumed => “Q. and A. With Stuart Elliott (Mon 10 Jan 2011)” on NY Times.

http://www.nytimes.com/2011/01/10/business/media/10adnewsletter2.html?_r=1

Not to get off topic, what I find most interesting about the Ford campaign that’s referenced is that  it’s all women. In watching those spots  you’d think that men don’t buy foreign cars, nor are they interested in Fords. Obviously, Ford is targeting women. I’m just surprised that no one seems to have pointed that out.

As for the “real people”, I believe that’s a result of the Internet. After too many years of hype, spin and sometimes outright lies, The Public is now able to push back by asking each other which products and services matter. We want authenticity. We want transparency. We want honesty. While the “real people” routine might come across as a bit heavy handed, it’s pretty easy to see why it would test better than “fake actors”. Which in a way sounds like an oxymoron, eh?

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