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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Real online marketers use Google URL Builder

Answered => “How do companies measure conversion rates from Twitter?” on Quora.

http://www.quora.com/How-do-companies-measure-conversion-rates-from-Twitter

=> My answer…

This might not be *the* answer but it’s a pretty simple option that’s easy to implement and IMO worth the time invested. At the very least, it’ll get you started.

If you’re using Google Analytcis then become friends with Google URL Builder

http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=55578

Next, get a shortener account with analytics. For example, Bit.ly. Note: I’ve tossed around the idea of using two bit.ly accounts. One for links back to my site and the other for links to other sites. Aside from shortening, bit.ly provides some useful quick & dirty analytics. Clicks being the key high level metric. So as to not confuse the two I’ve considered using two accounts just to KISS.

Finally, set up a spreadsheet to “auto tag” your URLS as well as log all the links you generate. FYI – When you add a + to the end of a bit.ly link (e.g., bit.ly/myshrt+) it will bring you to that page’s analytics. Analytics are accessible for any bit.ly, not just your own.

The idea here is to tag and shorten anything and everything you push out. URL Builder helps to track the conversions of links that come back to your site. And tracking the clicks to other sites helps you get a feel for what is of interest to your followers. The latter might be outside the scope of your question but I thought it was worth mentioning.

I hope this helps. Remember: you’re not really marketing unless you’re measuring. And if you’re not measuring you are simply messaging. There’s a difference.

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