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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Real marketers measure

Consumed => “Analysis of Online Marketing Campaigns Effectiveness from A to Z” by Roman Viliavin on Search Engine Journal.

=> Value add (i.e., left a comment)…

Well done. Thank you.

With regards to online, social media, etc. I think it’s worth mentioning that there is a significant difference between merely messaging, and actual marketing. Real marketers measure (or at least typically attempt to do so.)

No doubt, the thoroughness you propose can be complex and overwhelming. But as they say, no pain no gain. The (sad) irony is that those who insist on skipping the measurement and analysis part of the process are the same types who look to improve their results but have no idea how to do so. So they guess, and quite often guess wrong, and/or they blame the tools. It goes without saying that Sloppy + Sloppy = 3.5 x Sloppy.

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