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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Quality content remains to be king

Consumed => “Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing” by Neil Patel on QuickSprout.

http://www.quicksprout.com/2012/09/17/author-rank-a-step-by-step-guide-to-dominating-search-with-content-marketing

=> My value add (i.e., left a comment)…

In a nut shell, the Google algorithm continues to evolve as the human definition of quality content continues to morph. Still, even these new indicators (above) are still just indicators. They do not aim to measure the content itself. Kinda like looking for a blackhole, yes?

What’s unfortunate is that these can – and will – be gamed. To make matters worse, too many will focus on gaming the system instead of producing quality content wrapped within an engaging user experience. That said, there’s not much incentive to produce quality when Google continues to rely on quantity, is there?

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