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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Putting an end to the belief in more – Part 2

Here’s a great article from Destination CRM that supports the perspective I advanced while commenting on the article by George Guildford on Social Media Today a couple days ago.

Consumed => “Consumers Depend on Us” by Augie Ray on Destination CRM.

http://www.destinationcrm.com/Articles/Columns-Departments/The-Tipping-Point/Consumers-Depend-on-Us-72860.aspx

The article’s sub-headline, “Being friended or followed is desirable; fostering trust is more important”. Enough said, eh?

Also left a comment here too…

Simply put…Thank you!

I often get a blank stare or worst still sometimes even push back when I belittle the importance of a Like, as well as using the count of them as some sort of essential measurement.

From the Guest’s perspective it’s a quick and simple click. It’s a badge for them that tells who *they* are. And then maybe, if you’re lucky, it indicates something about your brand.

It’s 2011 and too many marketers and “social media gurus” are still stuck in the 20th century. Kudos to you Augie, glad to see someone else trying to advance the art/science of how these tools should be used.

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