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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

PR Spin Won’t Save A Sucky Brand

Consumed => “The Future of Public Relations and Social Media” by Erica Swallow on Mashable.com.

http://mashable.com/2010/08/16/pr-social-media-future/

Left a comment:

While I make no claim to being cutting edge I find the concept of Public Relations (PR) somewhat dated. As mentioned above, traditional PR was about one direction information push. PR held the power by having a network, knowing who to contact, when, etc.

Obviously, that’s not the world we live in now. People are more likely to ask and believe friends than accept PR “buzz”. In short, while it used to be otherwise, the current truth is PR can’t save a sucky brand. If you want people to talk about your brand than deliver an experience worth talking about. Fluff, hype, spin, etc. don’t fit the current authenticity model of, “Talk the talk. ad walk the walk.”

I’m not going to say PR doesn’t have value. I’m simply saying that defining value starts where The Guest starts. That is, at the brand itself. Too often spin is a substitute for the true value of a quality brand.

BTW, there were some other great comments. Be sure to scroll down.

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