Consumed => “Nine Words Nearly Double Results” by Roger Dooley on Neuromarketing.

http://www.neurosciencemarketing.com/blog/articles/smart-as.htm

=> My value add (i.e., left a comment)…

Interesting, And it makes sense.

Having done some fundraising that way myself, I’m not so sure it’s the ask per se. Yes, it helps but often it’s just the interaction, adding a human element (as you mentioned) and most of all showing some passion.

I’ve seen people “fundraising” by just sitting at a table and reading a book. That’s not fundraising. That’s reading a book and killing time. Hardly an inspiration for me to stop, reach into my back pocket and part with some cash. The fact is, simply standing there with your hand out is lame. Who’s going to donate to lame?

What would be interesting is to take it a step further and see if two people (one ringing and one asking) has any impact. Or what about age? Or gender? Or some combo of all of the above? Perhaps there’s a optimal set of attributes of the asker(s) relative to the askees that would maximize results?

Good stuff. Thanks Roger.