Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Print catalogs continue to motive

Consumed => “Holiday Catalogs In Print (Gasp) Still Gifting Year-End Revenue” by Kate Rogers on NonProfit Times.

“The catalog becomes a catalyst for action,” he said. “It proximates cause for donors acting, reacting and responding. It’s not just a branding tool or effort. People enjoy looking at it and holding a catalog. They can better understand an organization with it — it elevates their comfort level.”

So this answers or at least addresses the age old question—that is, the key is to use what motivates people to act. Maybe it’s print. Maybe it’s a phone call. Or maybe it’s a tweet. The point is to find that sweet spot, and also continue to explore new and better possibilities. Simply flogging a formula to death is so 20th century, eh?

Will not be published. Required.
Please include http://