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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Primer on the stats and terminology of online marketing

Consumed => “How to Decode Website Metrics to Pump Up Your Online Marketing” by John D. Leavy on Entrepreneur.

=> Value add (i.e., left a comment)…

Solid effort. Thanks.

However, you said, “The lower your bounce rate the better” and that’s just not true. If the page delivers on the visitors’ expectations – and it should – then a high bounce rate can be a good thing.

I think it’s also worth mentioning that email stats can be flawed due to a number of technical reason. I’m sure you know them. It just seemed that for the audience of this article that was a noteworthy fact worth adding.

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