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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Potato chips didn’t put an end to fine dining

Answered => “Should Apple buy Hollywood?” on Quora.

http://www.quora.com/Should-Apple-buy-Hollywood

=> My answer…

I’m not so sure Sean Hood is 100% spot on.

First, the Smith-Corona analogy isn’t really accurate. Smith-Corona manufactured what became a dated piece of machinery. Given the general move to a video-centric world one could argue that Hollywood was ahead of its time.

But that aside, is the Hollywood biz model (i.e., how it monetizes its expertise) dated, if not broken? Yes, I think we’d all agree that it is.

On the other hand, content is still king, yes? Best I can tell, few industries have the depth and breadth of content and content production experience that exists in Hollywood. The latter perhaps being the hidden gem of the known and unknown assets. If such things were easy there would be multiple Hollywoods all over the world. YouTube might feed the junk food in many of us, but potato chips didn’t put an end to fine dining.

There are plenty of examples of those (aka fools) on the outside underestimating what it takes those on the inside to do what they do. Just ask Rupert Murdoch about Myspace. And of course there are plenty of examples of Silicon Valley being the outsider looking in and eventually dropping the ball. Certainly underestimating the devil and his details helped to contribute to the tech bubble of the late 90’s, yes?

Finally, let’s keep in mind that the music industry “ran to Apple” and while it might have saved them from Napster et al, it was a move of desperation that in retrospect now has the music industry serving a different (and less benevolent?) master. Apple pimped music content to sell hardware. Period. End of story. The question is, how long can that music industry model last? Without such an answer it’s hard to recommend that Hollywood will/should follow those footsteps.

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