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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Perhaps innovation is overrated

Answered => “Should innovative companies ‘move fast and break things’ or ‘move deliberately and build things’?” on Quora.“move-fast-and-break-things-“-or-“move-deliberately-and-build-things-“

=> My answer…

Innovative companies should build better mouse traps that are wanted and/or needed in the market.

Pardon me for parsing the question but accuracy might matter here. As I recall, within the structure of old Ma Bell, Bell Labs’ role was research. It was Western Electric’s role to bring those ideas to market. If Bell Labs built anything it was a collection of patents.

Perhaps this is the wrong time to say this but it seems to me that innovation is somewhat overrated. There are no shortage of ideas – great or otherwise. It’s filter and executing where the real magic happens. But there’s no story to spin from that is there? When leadership cries for innovation how often are they really saying, “Please find something to pick up our slack.”?

Don’t get me wrong. There has to be a process for evolution. The market is always thirsty for a new flavor to drink.And someone is going to serve that refreshment. But a great idea executed badly will lose to an “average” idea executed damn well 9 of 10 times.

I’ll have to read the NYT article later and if necessary add to this answer.

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