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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

People are only as good as the process/methodology

Consumed => “The Good Advice That Killed My Conversion Rate” by Chris Garrett on Copyblogger.

http://www.copyblogger.com/conversion-advice

=> Value add (i.e., left a comment)…

I’d be curious to know what the question was you asked your colleagues. Was it, “What would you say?” Or was it, “What does my target market want to hear?”

Also, how much discovery was there? How aware were they of context?

This is a great post. It just goes to show you that even the greatest of minds can fall victim to a faulty process, methodology, etc.

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