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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Pay attention to quality (not quantity)

Consumed => “Eight Silly Data Things Marketing People Believe That Get Them Fired.” by Avinash Kaushik on Occam’s Razor.

http://kaushik.net/avinash/silly-marketing-data-strategy-metrics-mistakes

=> My value add (i.e., left a comment)…

Dear Avinash

It’s official, you can quit your day job. Your new career is mind reader. Thank you for taking the time to lay down the law (in the same “Hey! Numb-nuts! We’re over here now!” tone that I would use).

Now if you don’t mind, I’d like to return the favor and take these eight insights to their logic conclusion. The summary is simple: Shift your way of thinking from 20th century based quantity to 21st century quality. And then apply that thinking to measuring the experience of the buyer / target / visitor / customer / guest.

Granted, that might be easier said than done. But, per your list of eight, it’s better than taking the easy route to the wrong destination.

Always a pleasure –
mfs

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