Pay attention to quality (not quantity)
Consumed => “Eight Silly Data Things Marketing People Believe That Get Them Fired.” by Avinash Kaushik on Occam’s Razor.
=> My value add (i.e., left a comment)…
It’s official, you can quit your day job. Your new career is mind reader. Thank you for taking the time to lay down the law (in the same “Hey! Numb-nuts! We’re over here now!” tone that I would use).
Now if you don’t mind, I’d like to return the favor and take these eight insights to their logic conclusion. The summary is simple: Shift your way of thinking from 20th century based quantity to 21st century quality. And then apply that thinking to measuring the experience of the buyer / target / visitor / customer / guest.
Granted, that might be easier said than done. But, per your list of eight, it’s better than taking the easy route to the wrong destination.
Always a pleasure –