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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Or maybe Facebook is a failure?

Consumed => “Facebook Accounts for 25% of All U.S. Pageviews” by Jolie O’Dell on Mashable.

http://mashable.com/2010/11/19/facebook-traffic-stats/

Left a comment…

– First, am I the only one interested in knowing *exactly* how “page view” is defined here? Exceeding Google five times is a pretty bold claim. For example, if my News feed page “refreshing” as I scroll down is a “new page” then is that the same measurement used for Google? Is it accurate?

– That said, more views could be indicative of poor UX, design, etc., no? Is “page view” really the best metric for measuring “success”?

– Regardless, from a biz model perspective, the comparison to Google is apples and oranges.

– Finally, when is the “success” of Facebook finally going to be called into question? The point being, all this traffic is nice but where’s the supporting (profitable) biz model already? They made it this far – including a movie – and still can’t figure out how to make a buck and that’s “successful”? Really? The fact is, the irony here is one could argue that FB is currently the biggest failure in the history of the internet. Not that I’m a fan of Google but they’re public and known to be doing pretty well for themselves.

I’m not hating, just contrarian and looking for some journalistic objectivity.

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