Optimizing your Facebook advertising | Chief Alchemist

Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Share ChiefAlchemist.com.

RSS 2.0 feed for ChiefAlchemist.com.

Sign up for the mailing list.

Follow Chief Alchemist on Twitter.

'Like' the Chief Alchemist's page on Facebook.

See what Chief Alchemist has been Q&A'ing on Quora.

Chief Alchemist bookmarks & highlights on Diigo.com.

Follow the Chief Alchemist on Digg.com.

Chief Alchemist channel on Last.fm.

Chief Alchemist on Flickr.

Mark 'Chief Alchemist' Simchock on LinkedIn.

Free Initial Consultation.

Email Chief Alchemist.

Phone Chief Alchemist.

Mark ‘Chief Alchemist’ Simchock
Email => ca .at. ChiefAlchemist .dot. com
Alchemy United => 732 997-0028
Free => Initial Consultation
Please be sure to subscribe to your communication channels of choice.
Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.

About Testimonials FAQ Links Free Consultation Contact

CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE

My “Top 10” - Topics, Tools, Clients & Projects, and Sources currently at the top of my list.
- Analysis Anticipating Change BBC.co.uk Biz Needs Building The Brand Consulting Creative Thinking DestinationCRM.com eMarketing ExpressionEngine jQuery Mashable NPR.org NYReport.com OSW PPC RR SEO Soc Nets Strategy Technology The Guest Experience Tips & Tricks Web Dev
Topics - View stream entries by Topic.
- 2D Codes Advertising Affiliate Programs Agile Analysis Analytics Answered Anticipating Change APIs Asked Authenticity Best Practices BI Big Data Biz 101 Biz Needs Blogged Blogging Bookmarked Building The Brand Client Z Cloud Computing CMS Collaboration Communication Consulting Consumed Consumer PS Conversion Rates Copywriting Creative Thinking CRM Crowdsourcing Customer Retention Customer Service Data Mining Design Digital Photography Direct Mail DIY e-Comm eBooks Economics eMail Marketing eMarketing Entrepreneurs Ethics Facebook FAQ Free FYI Google IA Innovation Inspiration Landing Pages Leadership Logo Design Management Marketing Measurement Mobile Broadband Negotiating NPO Online Privacy Online Reputation Management Online Security Online Video Open Source Opportunity Personal Improvement PM Podcasting PPC PR Presentation Skills Problem Solving Productivity Tools Programming Resources Responsive Web Design RSS Sales SEM SEO SMB Soc Nets Social Coupons Social Graph Social Media SPAM Startups Stock Services Strategy Team Building Technology The Guest Experience Time Management Tips & Tricks UI UX Web 2.0 Web 3.0 Web Design Web Dev Web Dev Mobile Wireframing WP Customization
Tool - View stream entries by Tool.
- 500px Add This AddThis Adobe Edge Ajax AnchorFree.com Asana.com AWS bit.ly Bootstrap BrightCove BrowserShots.org BuddyPress CallFire Chatter.com ClickDesk CSS CSS3 DeviantArt.com Digg.com Diigo.com DoubleClick Publisher Dropbox Drupal EEHowTo.com Etsy.com ExpressionEngine Facebook Facebook Ads Facebook Fan Pages Facebook Groups Facebook Insights Facebook Open Graph Facebook Places Facebook Questions Facebook Tabs FileMobile Firebug Firefox FirePHP Fireworks Flash Flickr Fluent.io FollowUpThen.com Foursquare Git GitHub gMail Google Google AdSense Google AdWords Google Alerts Google Analytics Google App Creator Google Custom Search Google Docs Spreadsheet Google Drawings Google Goo.gl Google Insights Google Instant Google Page Speed Google Places Google Play Google Plus Google Plus Brand Pages Google Site Search Google URL Builder Google Voice Google Wave Google Webmaster Groupon Headway HootSuite.com HTML HTML5 Illustrator Instagram Instant WordPress Javascript jQuery Kickstarter.com Kuler LibreOffice LinkedIn Magento Mail Chimp ManageWP.com Mechanical Turk Microdata Microformats MojoMotor mySQL NFC Tags Ning.com Open Graph OpenOffice Paper.li Payvment.com Photoshop PHP Ping.fm Pingendo.com Pinterest Pixlr.com Postling.com PP QR Codes QUnit Quora Reddit RSS Salesforce Schema.org Sidebar.io Square StippleIt.com TabFusion.com Tin.cr Trello.com Tumblr Twitter WebMatrix Windows Live Mesh WordPress WordPress Multisite Yahoo Mail Yahoo Site Explorer Yahoo! Marketing Dashboard Yahoo! Smush It Yahoo! YSlow Yammer.com Yeoman.io Yogile.com Yoono YOURLS.org YouTube Zazzle.com Zoho.com Zoom.us
Clients & Projects - View stream entries by Client or Project.
- 21 Plus 501 Sea A4R ABSNJ ASL AU AU EZ Slider 1 AU EZ Slider 2 AU EZ Widget 1 AU EZ Widget 2 AU EZ Widget 3 AU_Calendar AU_Community AU_ModPostsList AU_Slideshow AU_WPing BBR CA CAINJ DBJ EW EZ Event Tracking ezColumnControl ezPagination ezWebDevTools FD GL GNDC HCH JS KP KYR Lyquix NJCCVTS NJGpos NLM OSW PIF QT3d RLA RNRB RR S4M Shanachie.com Snippet Search SVS TANAHome TOcpa VDO VT802.us VxP WP ezBoilerStrap WP Form Manager Widget WP Validate WPezWidgets XX5
Sources - View stream entries by Source referenced. Note: Only Sources referenced more than once are listed for this tab.
- 60 Minutes AddyOsmani.com AVC.com BaselineMag.com BBC.co.uk BusinessWeek.com CatsWhoCode.com CFO.com Chris Brogan CIO.com CIOInsight.com ClubIndustry.com ComputerWorld.com ConsultingMag.com ConversationMarketing.com CopyBlogger.com CrazyEgg.com DBTA.com DeliverMagazine.com DestinationCRM.com Distilled.net eContentMag.com Entrepreneur.com ESPN.com eWeek.com FastCompany.com Forbes.com FreelanceFolder.com FrogDesign.com FuelYourCreativity.com Google Analytics (3rd ed.)Google Code Google Developers Google Webmaster Central Google Webmaster Help GoogleBlog.blogspot.com GroovyPost.com HBR HBR.org Hongkiat.com Inc.com InformationWeek.com Internet Retailer JustinTadlock.com Kaushik.net KISSmetrics.com LifeHacker.com MarketingExperiments.com MarketingProfs Marketplace.org Mashable Mixcloud.com Net.TutsPlus.com NetMagazine.com Neuromarketing NPR.org NPTimes.com NYReport.com NYTimes.com OneXtraPixel.com OnTheMedia.org Popular Photography QuickSprout.com Quora ReadWriteWeb.com SaveDelete.com Scobleizer.com ScrappyPencil.com SearchEngineGuide.com SearchEngineJournal.com SearchEngineLand.com SearchEngineWatch.com SellingPower.com SEO.2.0.OnReact.com SEO.com SEObook.com SEOmoz.org SEOptimise.com SethGodin.typepad.com SimplyZesty.com SitePoint.com SixRevisions.com Slate.com SlideShare.net SmashingMagazine.com SocialMediaExaminer.com SocialMediaToday.com Spark (CBC.ca)SpeckyBoy.com Stanford.edu StreamingMedia.com TargetMarketingMag.com TechCrunch.com TechnologyReview.com TechRepublic.com TED.com The99Percent.com TheNextWeb.com To Sell is Human Trillions TripwireMagazine.com TWICE.com Unbounce.com Web Analytics WebDesignerMag.co.uk WebDesignish.com WebDesignLessons.com WebMonkey.com WebsiteMagazine.com What Sticks WHYY.org Wired.com WNYC.org WordPress.org WordPress.tv Wordtracker.com WP.TutsPlus.com WPMayor.com WSJ.com Yoast.com YouTube.com ZDnet.com

Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Thursday

4 October

2012

8.45a

Consumed

.

Facebook Ads

.

Kaushik.net

.

Marketing

.

Measurement

.

Social Media

.

eMarketing

Optimizing your Facebook advertising

Consumed => “Facebook Advertising / Marketing: Best Metrics, ROI, Business Value” by Avinash Kaushik on Occam’s Razor.

http://www.kaushik.net/avinash/facebook-advertising-marketing-best-metrics-roi-business-value

=> My value add (i.e., left a comment)…

Sections with anchor links. Kudos Avinash!

Three additional thoughts (on this idea):
1) Add a share button next to each. Or at least a tweet this option.
2) If there were anchor level shares, how do you think search bots / algorithms interpret such things? Does that confuse them? Dilute the juice perhaps?
3) Now obviously you’re the GA master (and I, just a ninja in training trying to learn from the master) but do see a benefit from attaching an Event to such a link?

follow the comments for this post via RSS .Share

RSS Feeds =>

Consumed

.

Facebook Ads

.

Kaushik.net

.

Marketing

.

Measurement

.

Social Media

.

eMarketing

<= Previous Post: How to capitalize on your 15 minutes of internet fame
=> Next Post: Networking ninja-style

Frequently Asked Questions

About Mark Simchock

Business, Technology & Marketing—The rockstars of the 21st century. In that context, the quest of this site is to capture my expertise, capabilities, intelligence & capacity to learn. Ideally, you’ll also be inspired by my passion. I love what I do. I get jazzed by the thrilling evolution of building things. Brands. Business models. Marketing strategies. Websites. Etc. My mission, whether online or off, is to maximize the ROI of the growth minded brands I collaborate with. I’m focused, committed and ready to rock. If you’re the same then let’s go!

Testimonials

“Mark has been very insightful. We're very excited about our new web site.”Jana HarrisonExecutive Director & Founder, Recovery Revolution Inc. (Bangor, PA)
“Mark is great. He has had a very positive effect on our organization. He is knowledgeable, thorough, responsive, very detail oriented and, most important to me, accountable!”Carl FalcoPresident, Falco Design (East Brunswick, NJ)
“Mark brought vision, leadership, technical skills, marketing know-how and patience to to our team.”Thomas SauermanFormer Director of Development, EducationWorks (Lawrenceville, NJ)
“I'm finally on the internet! Mark did a great job helping me define the look and feel of my brand. He then used that foundation to build a website that was appropriate. The fit is perfect. I love it. ”Tom Ostrowski CPAPrincipal, Tom Ostrowski & Associates (South Plainfield, NJ)
“Mark jumped into a difficult situation and saved an important project for me. He is knowledgeable, conscientious and has a great attitude. He is a pleasure to work with.”Tom ColelloPrincipal, Overlook Digital (Saugerties, NY)

Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Free => Initial Consultation
Contact => Email
Contact => Phone
Sign-up => Email List

Links

ON CALL CLIENTS WEB SITES BUSINESS TECHNOLOGY MARKETING TOOLS & RESOURCES NEWS MY FAVES HIDE

On Call - The links I'm most likely to reach for the most often.
- Add This Adobe Kuler Adode Acrobat.com Alchemy United Browser Lab Browser Shots Copy Paste Character Data Science Toolkit DreamHost ExpressionEngine Forums ExpressionEngine User Guide EZ Widget 1 Google Closure Complier Service Google Insights Google Keywords (Adwords)Google Page Speed Google Rich Snippets Tester Google URL Builder Headway Themes Mail Chimp Marketplace NPR.org Open Site Explorer Pixlr Postling Slick Deals Smashing Magazine SpeckBoy.com Sprite Box The Noun Project WP Snippets Yahoo! Smush It Zoho
Clients - Present as well as past. Direct as well as indirect.
- 21 Plus ABS ALL-STATE Legal Boom Bap Radio CAINJ.org Dr. Vagnozzi Bucci EducationWorks Exactly Jobs Falco Design Gregs Landscaping Hub City Heartbeat Johnson & Johnson Killington Year Round Local Wisdom Nanny Consultants NJ NJCCVTS One Simple Wish Overlook Digital Recovery Revolution Robins Nest Rhythm And Blues SchaeferNY.com Shanachie Entertainment Sharim V' Sharot TANAHome Thomas Ostrowski & Associates Vox Princeton Xero Xero Five
Websites - Completed projects as well as beta and alpha projects.
- 21 Plus Alchemy United Boom Bap Radio Chief Alchemist Conscious Wellness Designed By Jillian Exactly Jobs EZ Widget 1 Gregs Landscaping Killington Year Round Nanny Consultants NJ NJ Green Program of Study NxT LvL MrktnG One Simple Wish Recovery Revolution Robins Nest Rhythm And Blues SchaeferNY.com Shanachie Entertainment TANAHome Thomas Ostrowski & Associates Xero Xero Five
Business - Sources and resources that are less techie/design and more traditional in scope.
- Alchemy United Marketplace Mashable NPR.org NYTimes - Business TED
Technology - Business and life as seen through the eyes of ones and zeros.
- Google Closure Complier Service Google Rich Snippets Tester Make Tech Easier Marketplace Mashable NYTimes - Technology Open Site Explorer Stippleit TED The Noun Project
Marketing - Connecting with and inspiring the less objective side of the brain in order to create and communicate.
- Google Rich Snippets Tester Mashable Open Site Explorer Six Revisions Smashing Magazine SpeckBoy.com TED The Noun Project Tripwire Magazine Yahoo! Smush It
Tool & Resources - Direct links to sites and brands that often have been mentioned here.
- Add This Adobe Kuler Adode Acrobat.com Browser Lab Copy Paste Character Data Science Toolkit DreamHost ExpressionEngine Forums ExpressionEngine User Guide EZ Widget 1 Google Analytics (Metrics)Google Closure Complier Service Google Insights Google Keywords (Adwords)Google Page Speed Google Rich Snippets Tester Google URL Builder Google: Rich Snippets Headway Themes Mail Chimp Make Tech Easier Mashable Open Site Explorer Pantone to Hex Conversion Pixlr Postling PR.com PRLog.org Smashing Magazine Social Mention SpeckBoy.com Sprite Box Stippleit The Noun Project WP Snippets Yahoo! Site Explorer Yahoo! Smush It Zoho
News & Current Events - Appreciation for the fact that business exists within the context of a much bigger picture.
- BBC's World Have Your Say Marketplace NPR.org NYTimes - Business NYTimes - Technology TED
My Faves - The ones I like for both personal and professional reasons.
- Add This Adobe Kuler Adode Acrobat.com Alchemy United BBC's World Have Your Say Boom Bap Radio ExpressionEngine Forums EZ Widget 1 Google Closure Complier Service Google Page Speed Gregs Landscaping Headway Themes Hub City Heartbeat Killington Year Round Marketplace NPR.org Postling Recovery Revolution Slick Deals Smashing Magazine SpeckBoy.com TANAHome The Noun Project Vox Princeton Xero Xero Five Zoho