Online Presence and SEO Rankings
Consumed => “Why Your Business Should be on Instagram” by Eric Sornoso on Search Engine Journal.
=> My value add (i.e., left a comment)…
Good stuff. A couple thoughts to add. I hope you don’t mind.
1) Loved the section: Online Presence and SEO Rankings.
If you can get that bit printed up poster size so it can be sent to potential clients, that would be great. So many it seems are still locked in the 20th century, eh?
2) It might be wise to add a disclaimer (?) section about not all platforms are right for all brands / target markets. I know that typically that goes without saying. On the other hand, it still might be worth, at the very least, discussing Instagram’s sweet spot, or not so sweet spots.
2.5) That said, experimenting and familiarity are important. Kudos to you for the inspiration.
3) Finally, what’s nice about Instagram is the speed and simplicity. Take photo. Tag it. Done. It’s not trying to distill an idea into 140-ish characters. It’s not “Oh gawd, what do we put on the FB page today.” It’s 60 seconds. Pretty much everyone has 60 second, yes.