Online marketing: Are you renting or owning?
Consumed => “Is Your Brand Magnificent At Digital Marketing? A Diagnostic Framework” by Anivash Kaushik on Occam’s Razor.
=> My value add (i.e., left a comment)…
Re: “No modern company will have a complete digital marketing strategy without a robust presence on Facebook/Google+. But to have only a rented digital existence is a profoundly sub-optimal and short-sighted decision.”
Pardon me for stating the obvious but…Brilliant!
While Facebook’s future seems fairly credible, there once was a MySpace, a Friendster and an AOL. I often wonder how much marketing time and effort was sucked down the MySpace toilet. Yet, some brands still haven’t learned. Sucks for them. But it’s entertaining watching for the rest of us, eh?