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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Online advertising: Good news and bad news

Consumed => “It’s Alive! Web Ad Revenues Hit Record Amid Media Thaw” by Sam Gustin on Wired.

http://www.wired.com/epicenter/2010/11/its-alive-web-ad-revenues-hit-record-amid-media-thaw/

=> Good news: If you’re selling ads there are more and more buyers that are interested

=> Good news: If you’re a consumer who loves attention then smile because more and more people are after your eyeballs.

=> Bad news: If you’ve had enough of ads, ads, and more ads, then you’re screwed.

=> Bad news: If you’re an online advertiser, your bang for the buck is going to diminish. And probably quicker than you want to imagine.

=> Good news: If you’re an online advertiser, it’s finally time to stop using a shot gun and perfect the use of sniper fire. Unless of course you want to pay for all those broad and/or random shot gun blasts.

=> Bad news:  That being said, if your online advertising efforts were only marginally successful up to now, they’re not going to get any better with more competition in the pool.

=> Good news: Now more than ever, it’s not about getting noticed. It’s about being remembered, and remembered for all the right reasons.

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