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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

On defining innovation

Consumed => “The Number One Key to Innovation: Scarcity” by Uri Neren on HBR.

Left a comment…

On one hand this all sounds interesting – if not a bit obvious – but I’m not so sure I’m buying in. Is it really scarcity, or actually a tightly defined scope that leads to a successful innovation? But even with that being said, a successful innovation almost sounds redundant, eh? My point being, can we accurately discuss the formula for success without also exploring the formula for failure? Also, ultimately, if it’s the market doing the evaluating, shouldn’t the market being in the equation somewhere?

While not quite a self-fulfilling prophesy, it does seem as if this theory is more focused on symptoms than the actual disease (if you will) of innovation.

Does that make sense?

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