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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Not all social media gurus are created equal

Consumed => “Facebook Fan Pages: 7 Dos and 7 Don’ts” by Dimitris Zotos on Web SEO Analytics.

Left a comment…

Thanks Dimitris. Some good, some not so good (to be frank).

For example, the whole contest idea runs counter to some of your other Dos and Don’ts. The point being, are you trying to acquire people who are interested in your brand, or those interested in entering a contest? I’m not disputing contest as much as trying to highlight the other side of that sword. Do your Likes represent actual Likes, or are some just people looking to win your contest? Which eventually could lead to, is that unLike an actual unLike or just someone who only Liked for the contest and then dropped you? See?

As for fake accounts, actually that’s a necessity for most small biz owners. The issue being that an Admin of a page can not interact with that page as their profile identity. If the Page’s “fans” expect to hear directly from the owner’s voice (as opposed to a less human page identity) then a faux account is the way to do this. One account manages the page, one interacts. I agree, one should not post fake comments, but that’s not the same issue as not having a fake account.

Finally, while your list is helpful, a line or two on why you make such a recommendation would help others evaluate how the context of your reasoning might apply to their particular brand, or not.

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