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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

No Pitch. No Gain.

Consumed => “Ditch the Start-Up Pitch” by Derek Lidow on HRB.

=> My value add (i.e., left a comment):

In my mind “the pitch” isn’t a (finite) product (so to speak), it’s a process. It’s a good thing for a entrepreneur – especially new / first timers – to go through. A good pitch isn’t easy. As they say: No pain. No gain. It’s like a college degree. That is, it’s not just the piece of paper that matters. It’s the fact (read: proof) you started something and was able to finish it. IMHO, “the pitch” feels quite similar.

With this in mind, regardless of the size of the project / product, I force myself to think of the pitch. If for no other reason it vets my idea and ensures I put some focused thought into it. Perhaps it’s just me.

That said, I’m not so sure I would invest in someone who had not taken the time and effort to do the same. If they can’t pull together a pitch – and take questions and critical feedback – how are they going to run a company? I’m not saying that doesn’t happen. I’m only suggesting that if you’re making an investment the pitch *process* isn’t too much to expect / ask for. Frankly, as the pitch’er I’d be a bit concerned if the pitch’ee didn’t expect it – regardless of what the immediate value may or may not be (per this article).

p.s. re: “If we want to produce more successful entrepreneurs then we need to realize that we must adopt a fast and effective test that evaluates all the things we know relate to entrepreneurial success:”

Why? Why more? Why not better? And why faster? Why not better? I was willing to follow up until this point. Unfortunately, this proposal feels more like everyone should get a trophy than an improvement in vetting those ready, willing and able to sweat the startup journey. Is the pitch process flawed? Yup. But is that not the reality of a startup? At what point are you going to say, “Suck it up cupcake. Get used to it?”

Again, just my interpretation. Perhaps I’ve misread? Perhaps you can re-pitch it for me ;)

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