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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

No more haystacks, just needles

Consumed => “Drugmakers Mine Data for Trial Patients” by Carol Eisenberg on Business Week.

http://www.businessweek.com/magazine/drugmakers-mine-data-for-trial-patients-11032011.html

Most people don’t realize how few data points it takes to identify them uniquely. Think about your zip code. Split it by gender. Cut it up by age. Then add a couple other traits and suddenly you’re no longer the needle in the haystack.

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