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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

No e-pain. No i-gain?

Consumed => “This Is Your Brain on E-Books” by David Zax on MIT Technology Review.

My value add (i.e., left a comment)…

There are plenty of studies that find that the brain / memory relies quite a bit on context. That is, it’s not just what is sensed but where, when, how, why, etc. Without pages, location on the page , the thickness of the book open in your hands at that time, etc those oh-so subtle signals are lost. Is e-reading different? Yes, by definition it has to be.

Great topic.

btw, some of you might find this (related?) NY Times article interesting:


My takeaway was, that which is a slight bit more difficult to consume is actually more likely to be retained. In other words: No pain. No gain.

While I have no hard data on the theory of NPNG, I believe most of us who have lived more than a couple of decades would not argue against it. Perhaps the internet and technology is making us less intelligent after all? What happens once we hit the tipping point and lose the capacity to want to ask that question?

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