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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

The Good. The Bad. And the SEO Ugly.

Consumed => “A Case Study of Bad SEO: What Not to Do” by Stephen Chapman on

Left a comment…

Thanks Stephen. Good stuff.

Allow me to add 3 cents:

1 – Title Tag “stuffing” makes a case for using a CMS and having pages dedicated to each target.

2 – Simply put, Description isn’t indexed. It’s what people see when you’re listed in organic result. Keyword stuffing a Description is just plain silly, eh? BTW, for anyone new to SEO, don’t even worry about keywords. Their usefulness is dead.

3 – I believe that’s why the Canonical Tag was created.

I think that it should also be noted that in the case of blogging, the post URL, the post display title and the post meta title do *not* have to match word for word. As I understand it, Google & Co put emphasis on URL and mate title. The display title can be less “tuned” and  more user/reader friendly. Or put another way, don’t be bad and be sure to tune your URL and meta title.

And finally, in bound links and a blog are your two best SEO tools. I realize this tip is a bit off topic but I believe it’s worth mentioning in the context of things people don’t do (read: bad) that they should.

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