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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

More landing page design intelligence

Consumed => “Web Design Tips for Landing Pages” on FORIXWebDesign.com.

http://www.forixwebdesign.com/blog/web-design-tips-for-landing-pages/

Left a comment…

Nice round up but I have to take issue with:

“In Internet Marketing terms, a landing page is the page that appears when a visitor or potential customer clicks on an advertisement for a website, product or service on the web.”

A landing page is ANY page a prospect lands on. And the click can come via a PPC ad (text or display), organic search, a social media shared link or even a linky from a blog post comment. The point is, “landing page” is defined from the landers’ perspective (read: expectations), not the site’s.

Might the landing pages for PPC be tweaked differently than others? Sure, that makes sense. But every page is a landing page. Just like any “touch point” is a branding impression.

Also, with regards to cutting out unnecessary info. I believe it’s best to flip that statement over into “Be sure to include the necessary info the prospect expects such that they will be satisfied and inspired to become a lead/customer.” Yes, TMI can be an issue. But failing to meet expectations is often the bigger shortcoming.

Finally, testing. The smart money uses a CMS. Whether that’s for the site itself or for (marketing) channel specific incoming links. When properly implemented a CMS is going to give you more R&D opportunity and control.

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