Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

More landing page design intelligence

Consumed => “Web Design Tips for Landing Pages” on

Left a comment…

Nice round up but I have to take issue with:

“In Internet Marketing terms, a landing page is the page that appears when a visitor or potential customer clicks on an advertisement for a website, product or service on the web.”

A landing page is ANY page a prospect lands on. And the click can come via a PPC ad (text or display), organic search, a social media shared link or even a linky from a blog post comment. The point is, “landing page” is defined from the landers’ perspective (read: expectations), not the site’s.

Might the landing pages for PPC be tweaked differently than others? Sure, that makes sense. But every page is a landing page. Just like any “touch point” is a branding impression.

Also, with regards to cutting out unnecessary info. I believe it’s best to flip that statement over into “Be sure to include the necessary info the prospect expects such that they will be satisfied and inspired to become a lead/customer.” Yes, TMI can be an issue. But failing to meet expectations is often the bigger shortcoming.

Finally, testing. The smart money uses a CMS. Whether that’s for the site itself or for (marketing) channel specific incoming links. When properly implemented a CMS is going to give you more R&D opportunity and control.

Will not be published. Required.
Please include http://