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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

New mediums…same ol’ game

Answered => “What are the biggest organizational and content creation digital issues that marketing & communications managers face today?” on Quora.

=> My answer…

While perhaps not true for the best of the best (which by definition would make sense), the core issues remains the same…What to say. How to say it. Who to say it to. When? And most importantly…Definition(s) of success? And the measurements for determining success?

Spraying and spewing across multiple channels because it’s “free” and some “social media guru” said it’s the thing to do doesn’t necessarily make it right. What are the goals? How are efforts going to be measured?

True, Social Media provides an immediate feedback loop, but feedback for those willing to listen has always been possible. The fact that the many who elected not to do so now have to change their ways is ultimately what’s new. Yes, listen. Yes, engage. But just because tweets about ____ engages doesn’t mean such messages are ultimately going to increase brand value and motivate. If the plan is to spew and not measure then that’s not a plan.

New mediums…same ol’ game.

Or perhaps I misinterpreted the question?

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