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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

New logo for Association Business Solutions

As a precursor to addressing their need for a new website, I updated the design of the ABS logo. They’re jazzed! Naturally, between now and that launch there’s probably going to be some minor letter kerning and detailed fine tuning of the logo. But for this pre-holiday moment, it’s worth sharing.

http://www.flickr.com/photos/chiefalchemist/5282425585/

Aside from a fresh new look one of the primary benefits of this new logo is that it’s proportioned to work better as a thumbnail on social media websites. The logo being replaces was design prior to there being such concerns. It also should be mentioned that they wanted the color pallet of the logo to remain the same. It just so happens that theABS blues are very close to the blues of the logo I designed for 501 Sea.

If you’re interested, here’s my Logos set on Flickr:

http://www.flickr.com/photos/chiefalchemist/sets/72157625212019158/with/5282425585/

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